Partnerships
Walk the long trail with me.
Project 171 is my own trail-running build toward UTMB, told in the open. I was formerly an experienced hiking guide with the Norwegian Trekking Association (DNT). I invite a few brands whose products earn their place in the pack.
Runners and partners on every continent are welcome. Whether you make shoes in Oslo, gels in Lyon or poles in Bilbao — or you simply run — there is a place for you here.
10 of 10 spots open
Trail partner
Gear and nutrition brands testing one product line
€2,900 / year, No VAT charged — not VAT-registered
- Product used in real training blocks for 12 months
- One honest field review on the site
- Tagged mentions across Instagram, Strava, YouTube and LinkedIn
- Link from the gear checklist where your product fits
Apply for Trail partner →10 of 10 spots open
Summit partner
Brands wanting a season-long story
€7,900 / year, No VAT charged — not VAT-registered
- Everything in Trail partner
- Logo on the Sponsors page and race kit
- Quarterly training-block features
- Named mention in the planned podcast
- Usage rights for agreed photos
- Early look at race-week content before it goes public
Apply for Summit partner →10 of 10 spots open
Expedition partner
Brands going all the way to the UTMB start line
€25,000 / year, No VAT charged — not VAT-registered
- Everything in Summit partner
- Featured on the homepage and in the free guides
- Mention in the planned book series
- One co-created guide or community event
- Sponsor segment in each planned podcast episode
- Race-day presence on the start line once entry is secured
- Direct line to Fredrik for co-planning content
Apply for Expedition partner →By conversation
Enterprise
One naming partner for the whole of Project 171, or a custom programme for your team or runners.
Custom
- Naming rights: “Project 171 by …”
- Staff talks, trail days or team challenges
- Co-branded guide, film or community
- Reporting on reach and engagement
Disclosure: these are paid partnerships. Every post, film, review or mention involving a partner is labelled as sponsored or a paid partnership where it appears. Payment never buys a positive verdict: if a product fails on the trail, I say so, and I only take on brands whose kit I would carry anyway.
Ten spots per package keeps every partner visible. Annual terms; spots free up at renewal. No package includes a book royalty share — the sponsors FAQ explains why and what happens after a spot is confirmed.
Sustainable Development Goals
Three goals this project can genuinely touch, and how partners take part. Nothing here is a certified claim — it is how I choose to run the project.
SDG 3
Good health and well-being
Free training guides and honest talk about rest, fuelling and injury, so more people can run long for years.
SDG 5
Gender equality
Women and men get the same coverage, the same plans and the same space in the story. Partner content features runners of any gender, age or pace.
SDG 13
Climate action
I back Protect Our Winters, favour durable and repairable kit, and ask partners about their own climate work.
Start a conversation
Send a short note about your brand and what you'd like to test. I only partner with products I would carry on the trail myself.