Brand and trademark use
PROJECT 171 is my project. Here's how you can talk about it, link to it and share it — and what needs my permission first.
Who owns it
PROJECT 171™, the PROJECT 171 logo and the name “P171” are trademarks of Kaada Nordic MarTech (org. no. 936 289 835, Ytre Eiganesveien 13, 4022 Stavanger, Norway). All text, photos, films, training plans, checklists and designs on project171.com are © 2026 Fredrik Asche Kaada / Kaada Nordic MarTech, unless stated otherwise.
You're welcome to
- Link to any page on project171.com, and quote short passages with a link back.
- Share posts and pages on social media using the built-in preview.
- Write about PROJECT 171 in news, reviews and race reports, using the name as it is.
Please ask me first before you
- Use the name or logo on products, merch, events or in another brand's marketing.
- Copy whole guides, plans, checklists, photos or films, or resell them.
- Suggest that I endorse or partner with you, or use a name that could be confused with PROJECT 171.
Other people's marks
UTMB®, Running Stones, UTMB Index and UTMB World Series are trademarks of UTMB Group. Strava is a trademark of Strava, Inc. PROJECT 171 is independent and not affiliated with or endorsed by either.
Ask or report misuse
Email contact@project171.com. Sponsors.