PROJECT 171™

Questions

Straight answers.

What the project is, how the training works, and what each plan includes. Nothing padded.

Advisory

Can I pay Advisory in instalments?
Yes. Pay in full, or in 4 monthly instalments: €312.50 a month for founding places, €375 a month after that. They stop automatically after the final payment.
What is the 1-on-1 advisory?
Everything in the yearly plan plus direct personal guidance on your own training build, live webinar series, bonus planning resources, priority access to new training tools. The 2027 founding cohort has 15 seats so every race calendar, kit audit and pacing plan can be built personally.

Prices & payments

Are prices shown with VAT?
No. Monthly is €20 and Yearly is €150, in euros, No VAT charged — not VAT-registered.
Can I cancel or get a refund?
You can cancel a membership any time and keep access to the end of the period you paid for. EU buyers have a 14-day right of withdrawal, set out in the terms.
What does the community cost?
Free: €0. Monthly: €20 / month. Yearly: €150 / year. Prices are in euros.

Membership & account

Can I switch between Monthly and Yearly?
Yes, from My account. The switch applies straight away and unused time is credited.
Do yearly members get the book series first?
Yes. Yearly and 1-on-1 members get first access to the book series and new digital releases. Titles stay private until release.
How do I sign in?
Use Log in at the top right. Continue with Google, or create an account with your email and a password.

Training & races

Can I follow the training without joining anything?
Yes. The training is published on Strava and Instagram, and the project updates stay free.
Do I need to be fast to follow along?
No. The build is written for working amateurs who want to finish a long mountain race, not for elites. Every phase starts from consistency rather than speed.
What do the free guides include?
A clear guide to UTMB, the training workbook, the field journal and the alpine kit checklist — all free, with no card needed.
What is PROJECT 171?
PROJECT 171 is my documented build toward UTMB — 171 km and about 10,000 m of climbing around Mont Blanc. The training, the setbacks and the numbers are shared in the open so other runners can follow the method and use it themselves.
Where can I follow your UTMB Index?
On the UTMB Index page. It shows the figures from my UTMB profile with the date they were checked.

Privacy & data

How is my data handled?
Visit counts are anonymous, with no cookies, no cross-site trackers and no profiles, and Do Not Track is respected. Email addresses are only used for what you asked for. Write to contact@project171.com for any privacy request.
Is my Strava data private?
Yes. Connecting Strava is read-only. Only you see your own summaries, and you can disconnect at any time.

About the site

Can brands work with the project?
Yes — there are Trail, Summit and Expedition partner packages, plus a custom Enterprise option. The sponsors FAQ covers the detail.
Can I search the site by voice?
Yes. Tap the microphone in the search bar and say what you're looking for. It works in browsers that support speech input, such as Chrome, Edge and Safari.
How do I get in touch?
Email contact@project171.com. I answer personally.
Who is behind it?
I'm Fredrik Asche Kaada. Formerly an experienced hiking guide with the Norwegian Trekking Association (DNT), leading more than 50 trips, and an active brand advocate for Protect Our Winters.

Still stuck? Write to contact@project171.com, or read the sponsors FAQ.